Human-developed
Boutique Playables
- Custom mechanics and complex gameplay
- Human creative direction
- Full creative control
- Typically about 2 weeks from brief to delivery
Best for hero concepts
Build, Manage & Ship Playable Ads All in One Platform
Our team builds your playable ads. Then our platform lets any UA manager turn each one into as many variations as a campaign needs, and export them to 16 ad networks in one click. More creative volume, without more production workload.
Showreel
0:00
- 120+playables delivered since 2026
- 16ad networks
- 5 MBor under, every playable
- 13 yearsof game development experience
The problem
Playable production shouldn't live in spreadsheets and email threads
You don't have to build it yourself. Our production team creates the playable; the platform keeps every brief, build, review and export in one place.
Production
Two ways to produce
AI-developed
AI Playables
- Concept exploration and rapid prototyping
- Test more ideas, sooner
- Creative volume
- First playable within a working day
Explore with AI. Scale the winners with Boutique. Both are delivered to the same standard: 5 MB or under, ready for 16 ad networks.
Services
What we do
Production
Boutique Playables
From concept to launch, we craft custom playable ads tailored to your game and goals. Our end-to-end creative process delivers engaging, high-performing, production-ready experiences.
AI Playables
Accelerate creative production with AI-powered playable development. Explore more ideas, test concepts faster, and scale creative output without compromising quality.
Iterations
Refine every playable with streamlined feedback and version control. Compare versions, track revisions, and collaborate seamlessly to create better-performing ads.
Platform
Project Management
Manage your entire playable production workflow in one place. Track projects, assign tasks, monitor milestones, and keep every delivery on schedule.
Brand Management
Keep all your brands, creatives, and assets organized in one centralized platform. Manage client-specific workflows, feedback, and permissions with complete clarity.
Multi-Network Export
Export playables optimized for major advertising networks in just one click. Automatically meet network-specific requirements, file-size limits, and MRAID standards.
Built for UA teams, not developers. Once your first playable is produced, create new themes, fantasies, difficulty, end cards and CTAs in the editor, with no developer and no new brief. Manage every variation in one place and export them all in one click.
Partners
Partner Program
Built for agencies. White-label-ready workspaces, multi-brand management, and collaboration tools designed for teams serving multiple clients.
Showcase
Playables you can play
Four showcase playables, built to show the range of mechanics we build.
Meta · Google UAC
Cute Pop
Tap to pop cute bubbles and earn points
- Genre
- Casual-Hybrid
- Size
- 5 MB or under
Explore the full portfolio →
More work is available on request under NDA.
Networks
16 ad networks
Every build is prepared to each network's specifications at 5 MB or under. Network packaging is part of production, not an extra step.
Platform access
Production is available now. New platform features roll out to clients first.
Contact
Send us your game and campaign goal.
We'll recommend an approach, timeline and next steps. Start with one playable, a concept batch or ongoing production.
hello@happypotato.studio · We reply within 24 hours.
UK Office, Happy Potato Studio Ltd
Merlin House, Brunel Road, Reading, United Kingdom, RG7 4AB